Project brief:
I set out to redesign the conventional gas pump design into one that eases the transition to a world rapidly adopting electric vehicles on the road. I reapproached the traditional user interface to make for a more intuitive and accessible process. The product should be optimized for high-volume, high-efficiency environment.
Using ATLAS.ti, a qualitative data analysis software, I identified significant interaction points of the gas pump experience and compared my results to a colleague to identify common positive and negative experiences.
General Interaction: feel of facilities, smell, initial visceral reaction
Pin Pad: inputting zip code and unsanitary crevices
Fuel Type Button: gas type selection from three choices
Display Interaction: reading and following prompted statements
Nozzle Interaction: manipulating and aligning gas hose
Vehicle Interaction: flow of steps involving the car during fill up
Payment Interaction: procedures of paying broken down
Aesthetic choices: visual experience and how it pertains to usability
I developed personas to establish the project direction before ideating on the pump design.
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