Rethinking a cafeteria past-time into a new play pattern.

Project Disciplines: Industrial Design | UX Research

Type: Sponsored Project

Year: 2021

Project brief:
Designing a NERF product for college-aged students by reinventing a conventional pastime into a replayable experience.

Awarded 1st place in NERF sponsored project for "Most Consumer Experience Driven Product"
Patented by the Hasbro Corporation

Background research.

I conducted user interviews, distributed surveys, and completed secondary research before analyzing my findings to better understand my project.

Product Video.

Background, product unboxing, gameplay, and more...